Helpful hint for sending emails to publicize your event

When sending an email to publicize your event, remember that individuals will need to see something several times, as many as 12 times, before the individuals will actually register.  Provide a grabber in your subject line so people want to read more.  Provide a catchy first sentence in the actual post that makes people want to read more.  Put as much as you can in the actual body of the email rather than utilizing attachments because some individuals will not open an attachment.