You never know when you might run into a key woman educator who might be a potential member so carry information at all times. Years ago I learned an important lesson from Rusty Welch who was membership coordinator for the Council for Exceptional Children for many years and is now deceased. . He had come to Illinois to do some training for our state leadership.
Before the main training occurred, a small group of us went to lunch at the Feed Store in downtown Springfield. We were in line to order our food and we didn't know the people behind us. Rusty struck up a conversation with one of the men who asked what Rusty did. He immediately gave his elevator speech about the Council for Exceptional Children. The recipient of the speech shared that he had a nephew with special needs and a niece who taught special education. Rusty talked about the advantages of membership and then pulled out a small membership application that he had designed that was folded so it was no bigger than a business card. It was easy for him to keep in his pocket or billfold. He had the form folded into a small document that was easy for him to carry. He told me later he never went anywhere without a membership form with him.
Now you might want to condense information into a folded sheet, but you might want to think of what else you could carry with you at all times. How about the DKG statewide bookmark that is available as a file on our Facebook page? How about a general DKG brochure with a name and email of a contact or how about a chapter brochure with a contact? DKG Illinois has a template that can be used to create your own brochure. These are just some ideas for you to consider. Some individuals carry business cards with brief points about who DKG is and contact information. Be creative in the development of a promotional message you can have with you at all times.
You never know when you may encounter a potential member so when you attend a conference or you speak at various meetings or you are out shopping, be prepared to spread the news about DKG Illinois.
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