"But I put it in the newsletter, didn't people read it?"
There is a good chance the answer is that people did not pay attention to it. In today's world, people are inundated with information and they don't look at all they see. They are on circuit overload. Our information has to be succinct, short, and designed to grab attention. As a dear friend used to say to "Just 3 X5 it." She meant that people don't want a long message. They want as short of a version as they can get, yet a message that includes the key points.
Many marketing specialists report that people need to see the news about an event at least 12 times in varying formats. It might be through an email, a Facebook post, Linked In, a text, a hard copy newsletter, or a press release. One size doesn't fit all. The key is to get your information out in as many ways as you can and never assume that just because you sent it once, they read it.
The key is to utilize as many ways to market as many ways as you can so people read it in the format that works best for them.
What ways are you communicating and marketing about your events? Share your best ideas here.
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